Make Your LinkedIn Profile More Engaging.

Five Ways To Make Your LinkedIn Profile More Engaging

Let’s start with the obvious; Covid-19 has had a massive effect on a number of industries. Many people are out of work and therefore there are more candidates on the market than I can ever remember. With recruitment expected to pick up in the near future, you need to ensure you have the most irresistible professional profile to give you the best chance of landing your dream job. So how can you ensure that you stand out from the rest… Here are my top 5 tips to make your LinkedIn profile more engaging.

1. Keywords In Your Profile

Search Engine Optimisation (SEO) is an important factor on LinkedIn. When recruiting, most will search for key words to ensure that your profile is a match for the given position. It is imperative that you use keywords and terminology to highlight your skillset to ensure that potential employers come across your profile before anyone else. Your profile should be a portrayal of your background, so try to add as many relevant keywords as possible!

2. Use A Professional Profile Picture

As the saying goes – ‘You can’t judge a book by it’s cover’. This might be the case but first impressions do make a difference. You want to stand out but ensure your profile remains professional. The photo you choose should send a strong message on the type of person you are. For example, if you are looking for a role which requires an element of public speaking, a profile picture of you delivering a speech would always be a good start! Try to avoid photos of you with pets, in a sporting environment or at a party – Like I said, keep it professional!

3. Show Your Personality

Your headline and personal tagline on LinkedIn gives you the perfect platform to show your personality. This is your chance to get creative but also show whats important to you and the type of individual you are. Try to ensure that this is aligned to your CV. If someone calls you to find out more, you shouldn’t describe yourself differently to what you are showcasing on your LinkedIn profile.

4. Tell Your Story

Your profile should clearly map out how you got to where you are today. It’s your story from A-Z. It is easier for a potential employer to understand your background when it is in a clear story form. You should show the skills that you have acquired along the way and how you mapped out and planned your journey to where you are today. One thing you should try to avoid is any gaps on your profile, ensure that all dates are correct for the avoidance of doubt. Ensure that you go into detail on each position you have held. Potential employers will always be keen to know more about your day to day responsibilities in previous roles.

5. Use Your Profile Link

Applying your personal LinkedIn URL adds a gloss to your professional status. Don’t copy and paste the URL of your profile, that would defeat the objective of staying professional. Instead apply your unique link and include it in all email exchanges to share your profile. Everyone has a unique profile link, you can find it next to your contact info!